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The shoe factory to China, more than a year to sell 1 billion?
From: Dongguan market Kau too macro processing hardware store Post date: 2018-12-24


In recent years, Wenzhou street traffic is less and less, we see a lot of migrant workers have to warm home, because the "big demolition beauty" in advance, in order to improve the environment and city construction, the previous small family workshop, non-compliance factory is facing two way, one is closed, but plant relocation, factory workers less, the nature is not stay.

Wenzhou shoe factory relocation generally choose low rent and surrounding area of artificial, such as Lishui, Taizhou and other places, some warm business because of business development, the factory moved to foreign countries such as Russia. But in such a large shoe enterprises relocation of the moment, there is a Japanese shoe, but contrarian into Chinese, a year to sell more than $135 million (RMB 923 million).



Japan sports shoe factory Arthur (Asics) because could not make e-commerce market hold the rapid growth in Japan and the United States into the decline in demand, the slowdown in sales situation, the focus shifted to Chinese, last year, Arthur's sales in China has more than 30 billion yen ($270 million), compared with the previous year the growth rate is as high as 50%.

The shoe in the important part of the rapid growth of China is relying on the network of sales and analysis of large data, it is not only to strengthen the electricity supplier advertising investment, also carefully analyze the purchase history data such as consumer research, to develop functional online shopping platform.

In addition, with the China two-child policy open, Arthur also eyeing the domestic shoes market, two months even opened seven stores to compete with domestic brand shoes.



Major brands are in the field of children's shoes market segments continue staking, Wenzhou shoes enterprises in the face of plant relocation, rising labor costs, marketing difficult winter, Wenzhou shoe enterprises need to upgrade, this is the most shoe person's voice, so that Wenzhou enterprises in Zhejiang children's Library of homeopathy and health, relying on the Internet technology for the traditional manufacturing industry to provide vertical sales channels, brand management, warehouse management and other services.

"Now more and more do not know what kind of shoes do not know the needs of the market, what kind of shoes." The total shoe so upset.

The local shoe enterprises praise children's Library of the whole channel retail model, resource integration of online and offline, manufacturers like shoes by checking onto the platform, retailers direct procurement in the platform, choose a batch production, not only solve the retailer's procurement vertical procurement problem, and through the analysis of large data make shoe understand the market preference for shoes, shoes in order to optimize the development design and materials selection, no longer blind production, so that more and more retailers see their shoes and shoe brands, Wenzhou shoe enterprises by case. This will be the transformation of the mode of traditional shoe only, what do you think?

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